David Goligorsky is a technical and entrepreneurial Product Designer and Strategist. David works with startups and large organizations to help realize complex new ventures and innovations through Design. His approach balances culture & creativity with technology & commerce using methods learned at Stanford University's Product Design program and honed through project leadership at IDEO.
David is currently a Senior Design Director at IDEO NY focused on digital and emerging technology.
His superpower is converting ambiguity into concrete outcomes and strategic direction. As a cross-disciplinary system thinker he is an "expert generalist," quick to make unique contributions to new fields. David is an experienced leader of designers and engineers with a track record of building world-class teams in client services and a high-growth tech startup.
Prior to independent consulting, David was most recently Head of Design at Yieldmo, a high-growth digital media startup backed by Google Ventures and Union Square Ventures. The Design team invented a unique and valuable portfolio of mobile advertising products that fueled a private marketplace for premium publishers and marketers navigating the shift to mobile.
During his four years at IDEO, David was a Senior Design Lead in the Cambridge studio. He led teams in a breadth of work from detailed Engineering to future-forward strategy. His goal was to bring culture and character to client work and leverage emergent technologies and craft in the expression of Design. Key clients include Timberland, the United States Institute of Peace, Harvard University, Fidelity Investments, Bigelow Tea, Art of Shaving, American Heart Association, Sanofi-Aventis, and many others.
David is enthusiastic about product design & innovation methodology and empowering people to “make” and has lectured on the topic at Harvard, Yale, Stanford, MIT, and other institutions and organizations. He had co-founded an electric vehicle company (now called Local Motion, acquired by Zipcar in 2015) and worked in advanced technology R&D for the Department of Defense, applying “smart materials” to aero/mechanical systems including helicopters and hypersonic railguns.
David holds a MS in Product Design Engineering from Stanford University and a BS in Aerospace Engineering from Boston University. He loves factory tours, found art, self-help books, and esoterica.